The Rise Of Australasia

Chapter 737 - 552: Grape Wine Industry, Wireless Broadcasting_3

Apart from patriotic films, the most renowned genre in Australasian cinema is currently the realistically filmed horror movie.

Arthur occasionally provides some suggestions to the film studios, enriching their understanding of cinema and significantly enhancing Australasia’s experience in producing horror films.

If it weren’t for the current state of technology, which does not permit fully synchronized sound and visuals or colour images, the present horror films would undoubtedly keep people awake at night due to fear.

Nevertheless, there are still many people who cannot sleep at night due to fright after watching a horror film during the day.

The movie studios have specifically advised against viewing horror films for those under 18 and over 45 years of age to avoid any potential harm to these groups’ physical and mental well-being.

Apart from films, the newly introduced radio broadcasts during Christmas have also made a significant contribution to the development of entertainment.

Nearly three months have passed since Christmas, and in this time, the national radio station has achieved complete coverage of several major cities, reaching over nine million people in Australasia.

The next step for the national radio station is to cover the capitals of all Australian states. Apart from Tasmania, all Australian administrative regions’ capitals must be covered by comprehensive radio broadcasts.

It is anticipated that this goal will be achieved before Christmas this year. This means that this year’s Christmas speech may be directed towards the majority of residents in Australia, reaching at least tens of millions of listeners. This event, unprecedented since the birth of radio waves, is significant enough to be recorded in the development history of radio waves.

Advertising on radio broadcasts with millions of listeners should be far more effective than advertising in movies and newspapers.

With this in mind, many businesses and individuals have approached the national and state radio stations, asking to advertise during specific time slots, willing to pay a corresponding fee for this.

This has marked the start of income generation for radio stations, particularly for the national radio station, where the price of a one-minute advertisement starts at 100 Australian Dollars.

This is only in the initial operational phase of the national radio station, without a clear understanding of the potential income from advertisements.

With the development of radio stations, advertising costs are bound to change. Whether they would increase or decrease depends on whether the first batch of advertisers will benefit more than the cost of the advertisement.

But considering the millions of listeners of the national radio station, even spending hundreds of Australian dollars on advertising isn’t a loss for businesses.

After all, finding another advertising medium that reaches millions of people besides radio broadcasts is no easy task.

Even the famed Australasian films cannot guarantee an audience of millions.

Besides, the cost of advertising in films is even higher than that of radio stations. Therefore, it’s clear which form of advertising is the most cost-effective.