ATPnovel Chapter 129 Dell, the Expert in Sales
Chapter 129 Dell, the Expert in Sales
Chapter 129 Dell, the Expert in Sales
It's difficult to define exactly how good Michael Dell's hardware technology is.
At least in Lin Lixin's view, the growth value of the hardware component was only A, which was not enough to be considered a super genius.
But his talent in business is definitely the most outstanding among the younger generation of his generation.
Incredibly powerful!
In some respects, Dell and Jobs are remarkably similar.
Even their strong desire for control over the company is exactly the same.
In just four years, he transformed his business from a small workshop in a university dormitory into a publicly listed company.
After Dell became one of the world's largest PC manufacturers, Michael Dell took the company private again in 2013, bringing it back under his control.
Generally speaking, privatization is not necessarily a good thing for a large, publicly listed company.
But Dell has never been one to follow the rules.
After he regained control of Dell, Dell was able to successfully transform and quickly recover from its shrinking market share.
It is no exaggeration to say that Michael Dell is to Dell what Steve Jobs is to Apple.
It wasn't the company that made him who he was; rather, he made Dell a giant.
Round Rock, Texas.
PC Limited, which will become Dell.
"Hello, hello, Mr. Lin."
Compared to Steve Jobs, Dale's personality seemed much younger, and he still had the vigor and whimsy of youth.
If you count the days, he just celebrated his 21st birthday a few days ago.
His office wasn't as modern as I'd imagined; it was more like a medium-sized assembly plant.
A pile of PC motherboards and monitors were stacked on the workbench, but it didn't look messy.
The boxes ready for shipment are neatly arranged, and most of them are his "TurboPC" models.
Hundreds of workers were busy with their own tasks, such as assembling new PCs or repairing damaged parts. Of course, there were also sales staff who were responsible for contacting customers by phone.
These salespeople are the core of PC's Limited and the key to their ability to compete with other major PC manufacturers.
"Yes, sir, rest assured, a 20MB hard drive is more than enough to handle all your work."
The salesperson propped the receiver against his shoulder to free his hands and quickly jotted down the customer's needs on the order form: "Memory? We can upgrade the memory to 512KB —"
While this model requires a lot of manpower, it also allows them to bypass intermediaries and work one-on-one with customers.
Lin Lixin glanced at the sales department with great interest a few more times.
"Mr. Dell's company style is quite different from what I imagined."
Having recently visited a startup run by a typical Silicon Valley elite like Steve Jobs, he was a little disoriented returning to such a simple and unpretentious environment.
"No, no, Mr. Lin, this is precisely our advantage."
Dell casually took the document handed to him by the employee, glanced at it, signed it, and led Lin Lixin and the other two into a small, private office. "Mr. Lin, our PCsLimited can provide customers with PCs of equivalent configuration at nearly 30% cheaper prices. Do you understand what that means?"
"No need to bear the risk of finished goods inventory, production to order, and — interest-free cash flow."
Jim's SGI company was already in this business, and they immediately realized the enormous commercial potential involved.
There is a certain time lag between receiving payment from the customer and purchasing the required components.
In a sense, this is an interest-free loan that the customer lent to Dell.
"Effectively! We use our customers' money to do business and shift the risk out of our company."
"Moreover, Mr. Dell's model can bring new technologies to market in the shortest possible time."
Lin Lixin's focus was more on their first graphics card, the Nova Radeon.
If Dell wanted, they could even directly target customers with professional gaming PCs that have graphics cards installed.
In a sense, this is the most primitive and efficient big data user profile.
Lin Lixin nodded slightly. Dell's business acumen was absolutely unparalleled, something even Steve Jobs couldn't match.
Even geniuses find it difficult to excel in everything.
"Mr. Dell, I plan to form an alliance to gather—"
"I know, Mr. Lin, you want a foothold in the PC market's lower-tier cities, right? No need to say more, I'll join."
Dell didn't even wait for Lin Lixin to finish speaking before a smile appeared on his lips, as if he had been waiting for Lin Lixin to speak.
"Uh—" Lin Lixin was taken aback by his initiative. "So easy to talk to?"
Dell didn't answer directly. Instead, he started listing on his fingers, as if reciting a familiar story: "SGI, NeXT, PC Limited, MicroNova, and — GAMENOVA, we'll show IBM what the new era is all about."
This team covers all needs, from software to hardware, and from the ultra-high-end market to the lower-tier market.
"Your information network is really impressive—yes, I hope we can implement this—"
"A dedicated graphics card from MicroNova, right?"
Dell nodded, then reached into the drawer and pulled out a circuit board.
To be precise, this is an 8-bit ISA graphics card, a CGA graphics card released by IBM in 1981.
"————That's right, but besides that, I also hope to promote the popularization and standardization of something else."
"
Lin Lixin took out the Logitech C7 mouse from his bag.
"Huh, I understand, but—whether it's a mouse or a graphics card, the first step in selling it is to create demand."
Dell also has orders for matching mice, but the quantity is not large.
After all, both Windows 1.0 and the graphical operating system of Macintosh were still somewhat immature.
In addition, the unnecessary overhead on system performance has resulted in their low adoption rate.
This makes the existence of the mouse somewhat awkward.
"Mr. Dell, this is exactly what GAMENOVA specializes in."
Lin Lixin and Dell shook hands and smiled happily.
Demand? What demand could be more direct than playing games?
GAMENOVA headquarters, California.
Will was engrossed in studying an advanced N language document intended for professionals.
This is a language packaged as an object-oriented language, somewhat like Objective-C, which is based on the C language.
C, only more extreme.
"No wonder development on NovaBo is so enjoyable; it's a work of art. I can't wait to completely refactor SimCity using N language."
"Don't rush, Will." Lin Lixin sat down next to him, carefully studying the source code of SimCity. "I've prepared two small projects for you to practice on first."
Lin Lixin turned around and took out a document.
Will looked at the printed title and involuntarily read it aloud: "Minesweeper and... Spider Solitaire?"
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