ATPnovel Chapter 137: Sales volume announced, peers were stunned!
Chapter 137: Sales volume announced, peers were stunned!
late at night.
In a luxurious manor villa, Liji's boss Shu Shu woke up from his dream. When he opened his eyes, he saw that the phone on the bedside was ringing non-stop.
Comfortable brother has a habit, that is, his mobile phone will definitely remain unblocked at any time.
CEOs of other companies turn off their phones when they take a break.
But he wouldn't, because he was afraid that some major incident would affect his immediate decision.
"Hey."
He answered the phone slightly tiredly.
"Chairman, I have to report some news to you. What we estimated today was wrong."
"You'll know just by looking at what I sent to your phone."
The call was from the secretary.
What estimate was wrong?
Brother Shusu frowned, and even though he was tired, he managed to get up and click on what the secretary sent.
"Ok?"
Just at this glance, his eyes were slightly dull, and he was silent for a long time.
Suddenly smiled bitterly...
"It seems that I still underestimated this guy. He is old and made a mistake in judgment."
What he saw was the network-wide announcement issued by Wuling on time at 12 o'clock in the night.
On the first day of its launch, Wuling's new Lightning model received orders for more than 13 units.
During the day, the secretary ordered Wuling Lightning cars by himself, and the order volume was more than 12.
At that time, Comfort Brother thought that Wuling was playing a numbers game and falsifying data.
So I didn't take it to heart.
But when Wuling's announcement came out, he believed it.
Because Wuling dares to issue an announcement, it is absolutely not afraid of investigation.
Even if this sales volume is not 100% real, it is at least 80.00% real.
That's already scary.
"New cars are selling more than [-] units a day. Why is this?"
"Even if the battery is strong, there is no reason."
This was something he couldn't figure out.
Even Wuling's new cars have the bonus of solid-state batteries and have a strong cruising range.
The battery life is twice that of other brands.
But Wuling only has this.
Only because he is not good at driving, can he attract more than 10 consumers to pay in one day just by relying on battery life and good looks?
This is absolutely impossible.
Consumers are not fools, and cars cannot be afforded by impulse purchases.
The price of more than 20 is not a small amount.
"Why exactly?"
Brother Shushu couldn't figure out why.
In fact, he ignored a very important point.
That is,
The positioning value of the brand.
Wuling's brand positioning has been clearly publicized from the beginning.
Wuling will build whatever the country needs.
A brand for young people that understands young people better.
This concept was originally not recognized by the public.
But since the Sishui earthquake in Jingzhou last year, Wuling has donated cars and batteries to the disaster area despite its own difficulties.
After this incident was exposed, in the minds of many people, Wuling is a responsible car company.
A truly national car company.
Coupled with last year's Shanghai Auto Show and the BMW ice cream incident.
BMW colluded with the entire Internet to slander Wuling, which caused Wuling to be exposed online for a long time.
Later, things turned around, and many people actually felt guilty.
Feeling guilty about Wuling.
The two things combined, inexplicably, the brand image of Wuling Motors was established in the hearts of the people.
Of course, this is not brand value.
But an inexplicable trust!
The first thought in many people's minds is that there will be absolutely no problem if they buy a Wuling car.
Even if there is a problem, Wuling will solve it for you with just a phone call.
If the quality is not good, replace the car. If you don't agree with the replacement, you will get a refund.
I was really dissatisfied, and finally I was given triple compensation in accordance with the law.
Qin Haoke never hesitated in this regard.
Wuling ice cream sells millions of units a year, how could it not have quality problems?
Cars coming off the industrial production line will definitely have problems when they are delivered to customers.
All Wuling after-sales services are directly operated stores.
The benefits of direct-operated stores are reflected.
Whatever Qin Hao said, the person in charge of the direct-operated store must do what he said.
In terms of after-sales service, Qin Hao has very strict standards for major direct-operated stores.
Of course, in order to maintain such strict standards, a lot of money is spent every year.
But Qin Hao felt that it was worth it.
Over time, many people have come to know one thing.
Wuling after-sales service.
Awesome!
The after-sales service is excellent, which reflects a key point.
That's the trust customers have in the brand!
This kind of trust cannot be built in a day or two.
It took Wuling a year to initially establish a system that customers can trust.
Brother Shusu could not have imagined this because he had never paid attention to the after-sales aspects of Wuling Motors before.
Late at night, he looked out the window and suddenly had a bad feeling in his heart.
"I thought what came in was a stick, but I didn't expect it was a sharp sword. It meant to kill everyone."
"One Tesla is enough to cause a headache, and now here comes Wuling."
"But fortunately, the current prices of the cars of these two brands are not in the same price range as Lige, so the loss to us is not huge."
……
"Boom!"
"boom!"
Magic City.
In a certain club, Li Xiang is very angry now, really angry.
Because he saw the announcement issued by Wuling, although Li Xiang was full of malicious hope, Wuling's announcement was fake.
But he is no fool.
If someone dares to post it, how could it be fake?
Sold 13 units a day! !
13 units! !
It has been three years since the establishment of Helixiang Automobile, and a total of less than 20 units have been sold.
That's it, there is still a lot of sales volume in it.
Li Xiang feels that he is already the most awesome person in the automotive industry.
In the domestic automobile market, amid such fierce competition, it stands out and becomes the undoubted No. 1 among new car-making forces! ! !
In three years, Lixiang Automobile was created.
But now,
His achievements were stepped on and completely crushed by others, who even spat at him with disdain.
Call him: "Idiot!"
Well, at least that's how Li Xiang feels.
The person who insulted him was Qin Hao from Wuling Motors.
"Why, they are all young people, why does he grow up so much faster than me?"
"And this grandson has not raised any financing. He controls 100% of the car company himself."
"Without the constraints of the board of directors, you can do whatever you want."
It is impossible to say that you are not envious of Qin Hao.
Li Xiang spent all his savings in order to build a car, but there is a saying in the car-making industry that is very easy to understand.
If you want to build a car, fine, just use 100 billion to make a fuss.
Building a car is expensive, especially when you don’t have your own technology and start from scratch.
Li Xiang went through seven or eight rounds of financing, raising more than 600 billion, before expanding Lixiang's scale to what it is today.
That's why he spent so much money on marketing, and sold 20 cars in three years.
This is definitely an impressive achievement for a new brand in the traditional automobile market.
As everyone knows,
Hongqi, the big brother of domestic automobiles, is almost a century old and only sells tens of thousands of units a year.
In this comparison, Li Xiang feels that he has surpassed his eldest brother!
But the price is that everything he does now is questioned and restricted by the board of directors.
It needs to be explained to the board of directors and approved by the board of directors.
But what about Wuling.
Qin Hao didn't raise a penny, but he had the final say over Wuling.
This makes Li Xiang envious, but also jealous.
Well now, Wuling's new car has completely turned into rubbish in a matter of seconds.
Their sales volume in one day is almost as much as what Li Xiang did in three years.
"Damn, tomorrow is the launch of Lixiang's new car. This new car is very important to the brand."
"We must not let Wuling take away tomorrow's traffic."
You can tell with your toes that the news on the entire network tomorrow will definitely be about Wuling.
The new car sold 13 units a day after it was launched.
This kind of horrific thing only happened when ice cream was launched.
If the whole Internet is covered with news about Wuling, then no one will pay attention to the press conference in mind tomorrow.
By the time,
His new car is not popular, and it’s a piece of shit.
So at this moment, Li Xiang rolled his eyes and made a decision that went against his ancestors.
He opened Weibo and started writing. It took him an hour to finish writing a Weibo post.
Posted later.