ATPnovel Chapter 171 The first endorsement
Chapter 171 The first endorsement
Chapter 171 The first endorsement
The story of Su Yi becoming the king of votes became popular all over the world, but he himself didn't care about it at all.
The handsome Super Su was lying lazily on his sofa.
He just woke up, feeling refreshed and happy all over his body.
Slowly getting off the sofa, Su Yi was just about to make himself a cup of mellow coffee when the phone rang.
"Well you done done me and you bet I felt it...." "I am yours" by Jason Mras is Su Yi's favorite song, so Su Yi set this song as the ringtone for incoming phone calls.
Su Yi glanced at the call notification and found that it was Bill Duffy's call, so he pressed the answer button.
"Su, are you free now? I have something to communicate with you. If I don't have time now, I can call at another time." Bill Duffy's kind and rigorous voice came from the phone .
"Of course, Mr. My Manager. Just tell me, I'm idle at home now, and I have a lot of time." Su Yi smiled and clamped the phone around his neck, and then simply tidied up the messy sofa while listening to Bill Duffy's narration, while walking towards the kitchen.
"It's not a big deal, it's just some endorsement issues, Su you need to confirm and choose." Bill Duffy and Su Yi are very familiar, so they didn't get too involved.
Su Yi put the coffee beans ground last night into the coffee machine, filled it with water and switched it on, then left the kitchen amidst the roar of boiling water, and closed the sliding door.
"Bill, can you give me some advice? What other companies are interested in us?" Su Yi transferred the phone from his neck to his hand, turned on the hands-free and lightly placed it on the coffee table in front of the sofa.
Afterwards, Su Yi lay lazily on the sofa again.
"There are many, such as McDonald's in the fast food industry, sneaker companies Adidas and Nike, and the sports drink brand Gatorade endorsed by Yao Ming. Sue, to be honest, your current commercial value really makes me proud of you." Bill. Duffy said a little excitedly, he really felt more and more how wise it was to choose to be Su Yi's manager.
"Well, Bill, I think so too. However, I think the crux of the problem is which one we should choose as an endorsement. For example, I don't think it's the right time to sign a sneaker contract. If I can achieve better results , then you will be able to get a bigger contract." Su Yi stretched, and then said without thinking.
It may be because of his understanding of Bill Duffy in his previous life. In Su Yi's daily relationship with Bill Duffy, he prefers to regard his agent as a friend.
A loyal and kind friend.
"Yes, Sue, we have the same idea. I also think there is no need to worry about the sneaker contract. Although the McDonald's advertising endorsement contract has a good publicity effect, the other party's attitude towards us is not too positive. McDonald's management I am more inclined to cooperate with Yao Ming. However, the best option left is probably the endorsement of sports drinks." Bill Duffy roughly told Su Yi the details.
A reminder that the coffee was ready came from the kitchen, and Su Yi pleaded guilty, then ran to the kitchen and poured himself a large cup of strong coffee, before sitting in front of the phone.
"Bill, I remember that the largest beverage company in the world seems to be the Coca-Cola Company. And the number one sports drink brand in the United States is Gatorade. There is also Pepsi, and the beverage brands in my country. Which of them expressed goodwill and cooperation to us Where's the intention?" Su Yi took a sip of the mellow coffee, and he didn't feel sleepy anymore.
"The first beverage company that contacted me was Gatorade. Their manager called me personally and said they wanted you to be the face of their product. After initial negotiations, they offered $3 million for three years. Contract, and claimed that this is their limit. So, I am not too optimistic about Gatorade's endorsement." Bill Duffy talked eloquently, obviously doing sufficient homework in advance.
"I also think that this brand that has monopolized the sports drink market in the United States is really too arrogant. With my popularity and popularity as the All-Star ticket champion, I think I am really underestimated by them. Therefore, we give up Gatorade Right. Business is business, I don’t think a company with too little price tag is our best choice.” Su Yi didn’t have much impression of Gatorade, but what he was most impressed with was Coke and Sprite.
"Okay. Then there are many other companies to choose from, such as PepsiCo and Coca-Cola. These two giants in the beverage industry have strong capital strength. Although, they are not as famous as Gatorade in the sports world. , but they will definitely have sincerity. PepsiCo is willing to use a three-year contract of 3 million US dollars to express their sincerity in cooperation.” Bill Duffy was very happy in his heart. If this project can really be promoted, he will also earn money. Not a lot.
"Well, I also think that I like the sincerity of PepsiCo. But how much is Coca-Cola's bid, Bill?" Su Yi was very interested. Although he was not short of expenses since he was a child, he earned money by himself , is obviously a very fulfilling thing.
"Su, they didn't specify the details of the contract. However, their general manager, Mr. Su Boliang, is Chinese, and he will be responsible for the details of our negotiation with Coca-Cola. When I called, I asked for his quotation. Mr. Su Boliang said yes The tone told me that the contract offered by their Coca-Cola Company must be the largest contract in the United States." Bill Duffy felt his heart beat a little faster.
"However, the Coca-Cola Company asked Su to participate in the filming and production of commercials and videos, which may affect your training and rest time. So, I hope you can seriously consider it. After all, Coca-Cola Company is really sincere. However , and cannot be exchanged for a career." Bill Duffy is indeed a man of noble character, and in the face of huge benefits, he still told Su Yi frankly the pros and cons.
Su Yi was silent for a few seconds, drank the coffee in the cup, and then wiped his mouth with a paper towel.
"Bill, I think we can choose between Pepsi and Coca-Cola. I also have some interest in shooting commercial videos. I believe these commercial activities will not affect my basketball career. So, I can arrange a meeting with Su Bailiang, I will try my best to be there when the time comes. This is my first endorsement contract, and I hope we can make the wisest choice." Su Yi felt that he couldn't leave all of this kind of thing to Bill Duffy.The meeting with the top executives of Coca-Cola can be a good way to promote business cooperation.
Sue Peopleman Yi's ambition is not just basketball.
Although the basketball career is exciting and exciting, it is only 20 years at most.When Su Yi is 40 years old, how to continue to operate his huge assets requires well-managed contacts and resources during the player period.
Before the age of 40, Su Yi's goal is to become an important superstar in the basketball world.Then Su Yi, after the age of 40, aims to become a wealthy businessman.
And this meeting with Su Boliang is a good opportunity for Su Yi to expand his network.
"Okay, Su, let's do that. I'll immediately call Mr. Su Boliang from Coca-Cola. I believe that this meeting will be completed soon. Su, you go ahead and leave the rest to me. "Bill Duffy was full of joy. The big contract made him full of energy, and Su Yi's trust made him more and more fond of contacting this handsome oriental guy.
"Okay, Bill, it's all up to you, my best manager."
With Bill Duffy's cheerful laughter, Su Yi hung up the phone, and then turned on the laptop on the coffee table.
Su Future Businessman Yi felt that he should seriously prepare for the meeting, including Su Boliang's personal information and hobbies and habits.
……
Bill Duffy's efficiency really surprised Su Yi.
Just after the phone call in the morning, Bill informed Mr. Su Boliang that he had made a reservation at a nearby high-end western restaurant, and he was waiting for Su Yi to find some time.
Su Yi was satisfied. It seemed that Coca-Cola really valued him.
It's not about buying and selling.
However, if you are in love with me, and the two love each other, then there is nothing wrong with it.
So, Su Yi quickly made an appointment, cleaned up the house and waited for Bill's car to pick him up.
……
RL Restaurant on Michigan Avenue is a modern American restaurant.
Large and small paintings are hung on the walls around the restaurant.
Red leather seats are matched with thick black wood, and the entire interior decoration reveals the taste of the designer and the owner.
At this moment, Su Yi sat comfortably opposite Mr. Su Boliang, the general manager of the Coca-Cola Company, while Bill Duffy sat next to Su Yi.
It may be that Mr. Su and Su Yi have the same surname, and they are both from China. The conversation between the two was very harmonious from the very beginning.
"Xiao Su, the crab cake here is very good, you must try it later." Su Boliang hadn't seen his compatriots for a long time, and when he saw Su Yi, he felt very kind.
"Thank you, Uncle Su." Su Yi smiled politely at Su Boliang.
"Mr. Su, since the dishes won't be served until a while later, why don't we talk about the contract first." Bill Duffy's cautious work attitude kept him in mind the purpose of today's meeting.
Su Boliang glanced at Su Yi, and said to Bill Duffy: "Xiao Su is indeed a good-looking talent, and her popularity and influence in the United States are obvious to all. I think this is the consensus of all the senior executives of Coca-Cola. However, given my respect for Xiao Su I want to say a word of justice."
Su Yi quickly looked at Uncle Su expectantly. This kind-looking middle-aged man really gave him a sense of familiarity.
"Mr. Su, please tell me." Bill Duffy said politely.
"I have watched Xiaosu's video. It is no exaggeration to say that in my eyes, Xiaosu's future achievements are definitely comparable to Jordan's. Moreover, I have received reliable news that NBA President David Tessin likes Xiaosu very much. Su, he has sent his subordinates to collect information about Xiao Su more than once, and I am afraid that he will be able to support Xiao Su's idea of becoming No.1 in the alliance." Su Boliang smiled slightly, took a sip of the drink that was just served, and then continued.
"So, this time, the company gave me a lot of freedom. For the sake of my friendship with Xiao Su, I will give you a solid foundation. I can decide on a 5-year endorsement contract of 2000 million US dollars now." Su Boliang looked at the handsome young man in front of him benevolently, and thought to himself, his niece with high eyes always called Su Yi an idol. If Xiao Su could be his niece's boyfriend, it would be perfect.
The vicious Su Boliang fell in love with Su Yi immediately.
Bill Duffy turned his head to look at Su Yi, but saw Su Yi shaking his head slightly imperceptibly, thinking for a moment in his heart, and immediately understood Su Yi's thoughts.
The tacit understanding between Bill and Su Yi has reached the point where they can understand each other with a small gesture.
Therefore, Bill Duffy said gratefully to Su Boliang: "Thank you very much for Mr. Su's love for Su Yi. However, our company is not going to let Su Yi sign a long-term contract. Please forgive us for our difficulties."
"Haha, I understand, I understand. With Xiaosu's potential, this contract cannot fully reflect Xiaosu's commercial value." Su Bailiang smiled clearly, as if he was talking about his own nephew.
"However, this is really the biggest contract I can give. I still hope that you can consider it. If you really want to sign a short-term contract, I suggest that it is 2 years and 900 million US dollars. No matter how high the contract is, it is not me. It's up to me. However, if you insist, I can tell the company headquarters, and I will actively fight for you." Su Boliang said sincerely, although he likes Su Yi, a handsome young man, but the Coca-Cola Company is not him One person has the final say, and he is just a senior wage earner.
Bill Duffy consulted Su Yi again from the corner of his eye, and when he saw Su Yi nodded slightly, he immediately understood.
"Xiao Su and I are very happy to be able to cooperate with Mr. Su, please leave Mr. Su to worry about this matter." Bill Duffy had a passionate face, he could tell that Mr. Su really liked Su Yi, and also Really hand it over to them.
……
The contract was signed in a relaxed and pleasant atmosphere.
After Su Boliang put away the documents, he turned into a pro-uncle mode again, showing enthusiasm and admiration for Su Yi.
This made Su Yi, who had lived in a foreign land for a long time, really feel good in his heart.
Therefore, Su Yi's "future business expansion activities" were temporarily changed to "gatherings of kind compatriots".
So, when Su Boliang invited Su Yi to his house and asked Su Yi to sign his niece's book, Su Yi agreed without hesitation.
Bill Duffy watched the two Chinese people talking about the big and small things in China in proficient Chinese, and he really admired Su Yi's charm in his heart.
In less than an hour, Su Yi has successfully captured the favor of the general manager of Coca-Cola Company, which has created great convenience for his subsequent coordination work.
And after they broke up with Su Boliang, in the car on the way back, Bill Duffy said to Su Yi with emotion: "Su, are you Orientals all so amazing? From Yao Ming, to Yi Jianlian, to you, I'm really curious about what kind of culture has cultivated such great characters and abilities of you."
It wasn't Su Yi's tirade that responded to Bill.
Bill Duffy looked back and saw Su Yi fell asleep with his head tilted, snoring from time to time accompanied by his chest rising and falling.
Bill Duffy smiled knowingly and slowed down a little bit, lamenting his close relationship with China.
(End of this chapter)